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		Business marketing : connecting strategy, relatinships and learning / F. Robert Dwyer and John F. Tanner. by Dwyer, F Robert Tanner, John F Series: McGraw-Hill/Irwin series in Marketing Edition: 4th ed. Publisher: Boston, MA : McGraw-Hill, [2009]Copyright date: copyright 2009 Availability: Items available for loan: Graduate School Library (1)Call number: 658.8/D993 2009. Place hold Add to cart (remove)
		Principles of advertising and IMC / Tom Duncan. by Duncan, TomqThomas R Series: The McGraw-Hill/Irwin series in marketing Edition: 2nd ed. Publisher: Chicago, IL : McGraw-Hill/Irwin, [2005]Copyright date: copyright 2005 Availability: Items available for loan: Main Library (1)Call number: 658.827/D912 2005. Place hold Add to cart (remove)
		The survey research handbook / Pamela L. Alreck and Robert B. Settle. by Alreck, Pamela L Settle, Robert B Series: McGraw-Hill/Irwin series in marketing Edition: 3rd ed. Publisher: MA : McGraw-Hill, [2004]Copyright date: copyright 2004 Availability: Items available for reference: Main Library: Not for loan (1)Call number: 300.723/Al459 2004. Add to cart (remove)
		Marketing: principles and perspective / William O. Bearden, Thomas N. Ingram and Raymond W. LaForge. by Bearden, William O Ingram, Thomas N LaForge, Raymond W Series: McGraw-Hill/Irwin series in Marketing Edition: 4th ed. (Int'l ed.) Publisher: MA : McGraw-Hill, 2004 Availability: Items available for loan: Main Library (1)Call number: 658.8/B368 2004. Place hold Add to cart (remove)
		IMC using advertising and promotion to build brands / Tom Duncan. by Duncan, Tom Series: McGraw-Hill/Irwin series in marketing Edition: Int'l ed. Publisher: Chicago : Irwin, [2002]Copyright date: copyright 2002 Availability: Items available for loan: Main Library (1)Call number: 658.827/D912 2002. Place hold Add to cart (remove)
		Relationship selling and sales management / Mark W. Johnston and Greg W. Marshall. by Johnston, Mark W Marshall, Greg W Series: McGraw-Hill/Irwin series in marketingPublisher: Boston : McGraw-Hill/Irwin, c2005. Availability: Items available for loan: Main Library (1)Call number: 658.85/J73 2005. Place hold Add to cart (remove)
		Marketing management: a strategic decision-making approach / John W. Mullins...[et.al.]. by Mullins, John W Walker, Orville Series: McGraw-Hill/Irwin series in marketing Edition: 5th ed. Publisher: MA : McGraw-Hill, c2005. Availability: Items available for loan: Graduate School Library (1)Call number: 658.82/M961 2005. Place hold Add to cart (remove)
		Product management / Donald R. Lehmann, Russel S. Winer. by Lehmann, Donald R Winer, Russel S Series: The McGraw-Hill/Irwin series in marketing Edition: 4th ed. Publisher: MA : McGraw-Hill, c2005. Availability: Items available for loan: Main Library (1)Call number: 658.56/L523 2005. Place hold Add to cart (remove)
		Advertising and promotion; an integrated marketing communications perspective / George E. Belch and Michael A. Belch. by Belch, George E Belch, Michael A Series: McGraw-Hill/Irwin series in Marketing Edition: 5th ed. Publisher: MA : McGraw-Hill. Availability: Items available for loan: Main Library (1)Call number: 659.1/B427 2001. Place hold Add to cart (remove)