Principles of advertising and IMC / Tom Duncan.
Series: The McGraw-Hill/Irwin series in marketingPublisher: Chicago, IL : McGraw-Hill/Irwin, [2005]Copyright date: copyright 2005Edition: 2nd edDescription: xxvii, 774 pages : color illustrations ; 29 cmContent type:- text
- unmediated
- volume
- 0071250409
- 658.827 D912 2005
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| Print Materials | Main Library General Circulation | 658.827/D912 2005 (Browse shelf(Opens below)) | Available | 0099197 |
Revision of: IMC / Tom Duncan. 1st edition 2002.
Includes bibliographical references and index.
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