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Managing customers as investments: The strategic value of customers in the long run / Sunil GTupta and Donald R. Lehmann. by Publisher: NJ : Wharton school pub, [2005]Copyright date: copyright 2005
Availability: Items available for loan: Main Library (2)Call number: 658.812/G977 2005, ...

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Product management / Donald R. Lehmann, Russel S. Winer. by Series: The McGraw-Hill/Irwin series in marketing
Edition: 4th ed.
Publisher: MA : McGraw-Hill, c2005.
Availability: Items available for loan: Main Library (1)Call number: 658.56/L523 2005.

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