IMC using advertising and promotion to build brands / Tom Duncan.
Series: McGraw-Hill/Irwin series in marketingPublisher: Chicago : Irwin, [2002]Copyright date: copyright 2002Edition: Int'l edDescription: xxxii, 783p.: illustrations; 28cmContent type:- text
- unmediated
- volume
- 0-256-21476-X
- 658.827 D912
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| Print Materials | Main Library General Circulation | 658.827/D912 2002 (Browse shelf(Opens below)) | Available | 0087635 |
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