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Advertising and promotion: an integrated marketing communications perspective / George E. Belch and Michael A. Belch. by
Edition: 6th ed.(Int'l ed.)
Publisher: MA : McGraw-Hill, 2004
Availability: Items available for loan: Main Library (1)Call number: 659.1/B427 2004.

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Advertising and promotion; an integrated marketing communications perspective / George E. Belch and Michael A. Belch. by Series: McGraw-Hill/Irwin series in Marketing
Edition: 5th ed.
Publisher: MA : McGraw-Hill.
Availability: Items available for loan: Main Library (1)Call number: 659.1/B427 2001.

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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch, both of San Diego State University. by
Edition: Eleventh edition
Copyright date: New York : McGraw Hill Education, c2018
Availability: Items available for loan: Main Library (1)Call number: 659.1 .B427 2018.

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