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		Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., James D. Watkins Professor of Marketing, Emeeritus, University of Minnesota, John w. Mullins, Associate Professor of Management Practice in Marketing and Entrepreneurship, London Business School by Walker, Orville C., Jr Mullins, John W. (John Walker) [author.] Edition: Eighth edition, International edition. Publisher: New York : McGraw-Hill Irwin, [2014]Copyright date: copyright 2014 Availability: Items available for loan: Main Library (1)Call number: 658.8 .W182 2014. Place hold Add to cart (remove)
		Global marketing : contemporary theory, practice, and cases / Ilan Alon, Eugene Jaffe, with Donata Vianelli. by Alon, Ilan Jaffe, Eugene D Vianelli, Donata Publisher: New York : McGraw-Hill/Irwin, 2013 Availability: Items available for loan: Main Library (1)Call number: 658.84 .Al454 2013. Place hold Add to cart (remove)
		Marketing Dhruv Grewal, Michael Levy. by Grewal, Dhruv Levy, Michael Publisher: New York : McGraw-Hill Irwin, [2013]Copyright date: copyright 2013 Availability: Items available for loan: Graduate School Library (1)Call number: 658.8 .G841 2013. Place hold Add to cart (remove)
		Essentials of marketing research / Joseph Hair, professor of marketing at Kennesaw State University, Mary Wolfinbarger Celsi, BS in English, MBA, MPA, PhD in Marketing from the University of California, Irvine, David J. Ortinau, PhD in marketing from the Louisiana State University, Robert P. Bush, professor of marketing and holds the Alumni and Friends Endowed Chair of Business at Louisiana State University of Alexandria by Hair, Joseph F Celsi, Mary Wolfinbarger Ortinau, David J Bush, Robert P Edition: Third edition, McGraw-Hill International edition. Publisher: New York, United States : McGraw-Hill Irwin, [2013]Copyright date: copyright 2013 Availability: Items available for loan: Main Library (1)Call number: 658.83 .H153 2013. Not available: Graduate School Library: In transit (1). Place hold Add to cart (remove)
		Strategic marketing / David W. Cravens and Nigel F. Piercy by Cravens, David W Piercy, Nigel F Edition: 9th ed. Publisher: NY : McGraw-Hill/Irwin, 2010 Availability: Items available for loan: Main Library (1)Call number: 658.8 .C898 2010. Place hold Add to cart (remove)
		Advertising and promotion : an integrated marketing communications perspective / George E. Belch and Michael A.Belch by Belch, George E. (George Edward), 1951 Belch, Michael A Edition: 8th ed. Publisher: NY : McGraw-Hill Irwin, 2009 Availability: Items available for loan: Main Library (1)Call number: 659.1 .B427 2009. Place hold Add to cart (remove)
		Principles of advertising and IMC / Tom Duncan. by Duncan, TomqThomas R Series: The McGraw-Hill/Irwin series in marketing Edition: 2nd ed. Publisher: Chicago, IL : McGraw-Hill/Irwin, [2005]Copyright date: copyright 2005 Availability: Items available for loan: Main Library (1)Call number: 658.827/D912 2005. Place hold Add to cart (remove)
		IMC using advertising and promotion to build brands / Tom Duncan. by Duncan, Tom Series: McGraw-Hill/Irwin series in marketing Edition: Int'l ed. Publisher: Chicago : Irwin, [2002]Copyright date: copyright 2002 Availability: Items available for loan: Main Library (1)Call number: 658.827/D912 2002. Place hold Add to cart (remove)

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