Image from Google Jackets

Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., James D. Watkins Professor of Marketing, Emeeritus, University of Minnesota, John w. Mullins, Associate Professor of Management Practice in Marketing and Entrepreneurship, London Business School

By: Contributor(s): Publisher: New York : McGraw-Hill Irwin, [2014]Copyright date: copyright 2014Edition: Eighth edition, International editionDescription: xvi, 368 pages ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781259010903
Subject(s): DDC classification:
  • 658.8 .W182
Summary: "This text covers the concepts and theories of creating and implementing a marketing strategy, and offers a focus on the strategic planning process and marketing's interfunctional relationship." -- Provided by the author.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Date due Barcode
Print Materials Main Library General Circulation 658.8 .W182 2014 (Browse shelf(Opens below)) Available 0113453

Includes index.

"This text covers the concepts and theories of creating and implementing a marketing strategy, and offers a focus on the strategic planning process and marketing's interfunctional relationship." -- Provided by the author.

Text in English.

There are no comments on this title.

to post a comment.