Advertising and promotion : an integrated marketing communications perspective / George E. Belch and Michael A.Belch
Publisher: NY : McGraw-Hill Irwin, 2009Edition: 8th edDescription: xxv, 838 pages : illustrations ; 26 cmContent type:- text
- unmediated
- volume
- 9780071288699
- 659.1 .B427
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Print Materials | Main Library General Circulation | 659.1 .B427 2009 (Browse shelf(Opens below)) | Available | 0110277 |
Includes bibliographical references and index.
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