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Advertising and promotion : an integrated marketing communications perspective / George E. Belch and Michael A.Belch

By: Contributor(s): Publisher: NY : McGraw-Hill Irwin, 2009Edition: 8th edDescription: xxv, 838 pages : illustrations ; 26 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780071288699
Subject(s): DDC classification:
  • 659.1  .B427
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Holdings
Item type Current library Call number Status Date due Barcode
Print Materials Main Library General Circulation 659.1 .B427 2009 (Browse shelf(Opens below)) Available 0110277

Includes bibliographical references and index.

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