Image from Google Jackets

Brand success : how the world’s top 100 brands thrive and survive / Matt Haig.

By: Publisher: London : Kogan Page, 2011Edition: 2nd edDescription: 296 pages ; 22 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780749462871
Subject(s): DDC classification:
  • 658.827 .H149
Contents:
Innovation brands -- Pioneer brands -- Distraction brands -- Streamlined brands -- Muscle brands -- Distinction brands -- Status brands -- People brands -- Responsibility brands -- Broad brands -- Emotion brands -- Design brands -- Consistent brands -- Advertiser brands -- Distribution brands -- Speed brands -- Evolution brands -- The BRIC brands -- The last word.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Date due Barcode
Print Materials Main Library General Circulation 658.827 .H149 2011 (Browse shelf(Opens below)) Available 0110248

Includes bibliographical references (pages 290-291) and index.

Innovation brands -- Pioneer brands -- Distraction brands -- Streamlined brands -- Muscle brands -- Distinction brands -- Status brands -- People brands -- Responsibility brands -- Broad brands -- Emotion brands -- Design brands -- Consistent brands -- Advertiser brands -- Distribution brands -- Speed brands -- Evolution brands -- The BRIC brands -- The last word.

There are no comments on this title.

to post a comment.