Brand success : how the world’s top 100 brands thrive and survive / Matt Haig.
Publisher: London : Kogan Page, 2011Edition: 2nd edDescription: 296 pages ; 22 cmContent type:- text
- unmediated
- volume
- 9780749462871
- 658.827 .H149
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Print Materials | Main Library General Circulation | 658.827 .H149 2011 (Browse shelf(Opens below)) | Available | 0110248 |
Includes bibliographical references (pages 290-291) and index.
Innovation brands -- Pioneer brands -- Distraction brands -- Streamlined brands -- Muscle brands -- Distinction brands -- Status brands -- People brands -- Responsibility brands -- Broad brands -- Emotion brands -- Design brands -- Consistent brands -- Advertiser brands -- Distribution brands -- Speed brands -- Evolution brands -- The BRIC brands -- The last word.
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