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Brand driven: the route to integrated branding through great leadership / F. Joseph LePla, Susan V. Davis, and Lynn M. Parker. by Publisher: UK: Kogan Page., 2003
Availability: Items available for loan: Graduate School Library (1)Call number: 658.827.L597 2003.

Brand management : theory and practice / John Dixon by New York, NY : Clanrye International, ©2020
Availability: Items available for loan: Main Library (1)Call number: 658.827 .D621 2020.

Brand success : how the world’s top 100 brands thrive and survive / Matt Haig. by
Edition: 2nd ed.
Publisher: London : Kogan Page, 2011
Availability: Items available for loan: Main Library (1)Call number: 658.827 .H149 2011.

Brands laid bare : using market research for evidence-based brand management / Kevin Ford. by Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2005Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2005
Availability: Items available for loan: Main Library (1)Call number: 658.827/F699 2005.

The business of brands / Jon Miller and David Muir. by Publisher: New York : John Wiley, [2004]Copyright date: copyright 2004
Availability: Items available for loan: Graduate School Library (1)Call number: 658.827.M648 2004.

The business of brands / Jon Miller and David Muir. by Publisher: NY : John Wiley, [2004]Copyright date: copyright 2004
Availability: No items available.

Global brand management : a guide to developing, building and managing an international brand / Laurence Minsky and Ilan Geva. by Publisher: London, United Kingdom : Kogan Page, ©2020
Availability: Items available for loan: Graduate School Library (1)Call number: 658.049 .M666 2020.

The new strategic brand management : advanced insights and strategic thinking / Jean-Noel Kapferer by
Edition: 5th ed.
Publisher: London : Kogan Page, 2012
Availability: No items available.

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