Brand success : (Record no. 174983)

MARC details
000 -LEADER
fixed length control field 01313nam a22002897i 4500
003 - CONTROL NUMBER IDENTIFIER
control field JRU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20161023093346.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 121123t2011 xxu||||| |||| 00| 0 eng d
011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE]
LC control number 174983
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749462871
040 ## - CATALOGING SOURCE
Description conventions rda
Transcribing agency
Language of cataloging eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number .H149
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Haig, Matt.
9 (RLIN) 108972
245 ## - TITLE STATEMENT
Title Brand success :
Remainder of title how the world’s top 100 brands thrive and survive /
Statement of responsibility, etc. Matt Haig.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture London :
Name of producer, publisher, distributor, manufacturer Kogan Page,
Date of production, publication, distribution, manufacture, or copyright notice 2011.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
300 ## - PHYSICAL DESCRIPTION
Extent 296 pages ;
Dimensions 22 cm.
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (pages 290-291) and index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Innovation brands -- Pioneer brands -- Distraction brands -- Streamlined brands -- Muscle brands -- Distinction brands -- Status brands -- People brands -- Responsibility brands -- Broad brands -- Emotion brands -- Design brands -- Consistent brands -- Advertiser brands -- Distribution brands -- Speed brands -- Evolution brands -- The BRIC brands -- The last word.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products
General subdivision Management.
9 (RLIN) 57586
Topical term or geographic name as entry element Branding (Marketing)
9 (RLIN) 91147
Topical term or geographic name as entry element Advertising.
9 (RLIN) 27585
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Print Materials
Classification part 658.827
Item part .H149
Call number prefix G
Call number suffix 2011
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Use restrictions Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Shelving control number Total Checkouts Total Renewals Total Holds Full call number Barcode Date last seen Date last checked out Cost, replacement price Price effective from Koha item type
  Dewey Decimal Classification       Main Library Main Library General Circulation 11/15/2012 Purchased-NBS 665.00   3     658.827 .H149 2011 0110248 11/24/2017 11/21/2017 0.00 11/23/2012 Print Materials