Brand success :
Haig, Matt.
Brand success : how the world’s top 100 brands thrive and survive / Matt Haig. - 2nd ed. - 296 pages ; 22 cm.
Includes bibliographical references (pages 290-291) and index.
Innovation brands -- Pioneer brands -- Distraction brands -- Streamlined brands -- Muscle brands -- Distinction brands -- Status brands -- People brands -- Responsibility brands -- Broad brands -- Emotion brands -- Design brands -- Consistent brands -- Advertiser brands -- Distribution brands -- Speed brands -- Evolution brands -- The BRIC brands -- The last word.
9780749462871
Brand name products--Management.
Branding (Marketing)
Advertising.
658.827 / .H149
Brand success : how the world’s top 100 brands thrive and survive / Matt Haig. - 2nd ed. - 296 pages ; 22 cm.
Includes bibliographical references (pages 290-291) and index.
Innovation brands -- Pioneer brands -- Distraction brands -- Streamlined brands -- Muscle brands -- Distinction brands -- Status brands -- People brands -- Responsibility brands -- Broad brands -- Emotion brands -- Design brands -- Consistent brands -- Advertiser brands -- Distribution brands -- Speed brands -- Evolution brands -- The BRIC brands -- The last word.
9780749462871
Brand name products--Management.
Branding (Marketing)
Advertising.
658.827 / .H149