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Advertising and promotion; an integrated marketing communications perspective / George E. Belch and Michael A. Belch.

By: Contributor(s): Series: McGraw-Hill/Irwin series in MarketingPublisher: MA : McGraw-Hill.Edition: 5th edDescription: xx,794p.; 26cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0-07-231445-1
Subject(s): DDC classification:
  • 659.1 B427
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Holdings
Item type Current library Call number Status Date due Barcode
Print Materials Main Library General Circulation 659.1/B427 2001 (Browse shelf(Opens below)) Available 0081989

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