Advertising and promotion; an integrated marketing communications perspective / (Record no. 105283)

MARC details
000 -LEADER
fixed length control field 01001nam a2200325Ii 4500
001 - CONTROL NUMBER
control field 13087
003 - CONTROL NUMBER IDENTIFIER
control field JRU
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 030320s us ||||| |||| 00| 0 eng d
011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE]
LC control number 105283
040 ## - CATALOGING SOURCE
Description conventions rda
Transcribing agency
Language of cataloging eng
245 10 - TITLE STATEMENT
Title Advertising and promotion; an integrated marketing communications perspective /
Statement of responsibility, etc. George E. Belch and Michael A. Belch.
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Belch, George E.
9 (RLIN) 46240
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number B427
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0-07-231445-1
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture MA :
Name of producer, publisher, distributor, manufacturer McGraw-Hill.
250 ## - EDITION STATEMENT
Edition statement 5th ed.
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
300 ## - PHYSICAL DESCRIPTION
Extent xx,794p.;
Dimensions 26cm.
490 ## - SERIES STATEMENT
Series statement McGraw-Hill/Irwin series in Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
9 (RLIN) 27585
Topical term or geographic name as entry element Sales promotion.
9 (RLIN) 42398
Topical term or geographic name as entry element Communications in marketing.
9 (RLIN) 48197
Topical term or geographic name as entry element ADVERTISING AND PUBLIC RELATIONS
9 (RLIN) 23263
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Belch, Michael A.
9 (RLIN) 46241
959 ## -
-- 03/20/2003&
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Print Materials
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Damaged status Use restrictions Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Shelving control number Total Checkouts Total Renewals Total Holds Full call number Barcode Date last seen Date last checked out Cost, replacement price Price effective from Koha item type
        Main Library Main Library General Circulation 03/20/2003 595.00   1     659.1/B427 2001 0081989 09/08/2015 09/08/2015 0.00 10/05/2011 Print Materials