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Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen and Richard J. Semenik. by
Edition: 4th ed. Thomson Asian ed.
Publisher: Singapore : Thomson Learning Asia, [2008]Copyright date: copyright 2008
Availability: Items available for loan: Main Library (1)Call number: 659.1/N999 2008.

The Soul of the corporation : how to manage the identity of your company / Hamid Bouchikhi and John R. Kimberly. by Publisher: NJ : Wharton School publishing, [2008]Copyright date: copyright 2008
Availability: Items available for loan: Main Library (1)Call number: 659.2/B754 2008.

The Public relations handbook / Alison Theaker. by
Edition: 3rd ed.
Publisher: London : Routledge, [2008]Copyright date: copyright 2008
Availability: Items available for loan: Main Library (1)Call number: 659.2/T374 2008.

Public relations strategy / Sandra Oliver. by Series: PR in practice series
Edition: 2nd ed.
Publisher: London : Kogan page, [2007]Copyright date: copyright 2007
Availability: Items available for loan: Main Library (1)Call number: 659.2/Ol48 2007.

Public relations writing : form and style / Doug Newsom, Jim Haynes. by
Edition: 7th ed.
Publisher: AU : Thomson, [2005]Copyright date: copyright 2005
Availability: Items available for loan: Main Library (1)Call number: 659.2 /N558 2005.

Powerful exhibit marketing : the complete guide to successful trade shows, conferences and consumer shows / Barry Siskind. by Publisher: Ontario, CA : John Wiley, [2005]Copyright date: copyright 2005
Availability: Items available for loan: Main Library (1)Call number: 659.152 /Si622 2005.

Developing the public relations campaign : a team-based approach / Randy Bobbitt and Ruth Sullivan. by Publisher: Boston : Pearson, [2005]Copyright date: copyright 2005
Availability: Items available for loan: Main Library (1)Call number: 659.2/B663 2005.

Public relations writing and media techniques / Dennis L. Wilcox. by Publisher: Boston : Pearson, [2005]Copyright date: copyright 2005
Availability: Items available for loan: Main Library (1)Call number: 659.2/W667 2005.

The best PR programs tools: a selection of the winning entries to the IABC Gold Quill Philippines awards / edited by Bon Osorio. by Publisher: Mla.: UST Pub. Hse., [2005]Copyright date: copyright 2005
Availability: Items available for loan: Main Library (1)Call number: 659.2/B561 2005.

The 22 irrefutable of advertising (and when to violate them) / Michael Newman. by Publisher: Singapore : Wiley, 2004
Availability: Items available for loan: Main Library (1)Call number: 659.1/N554 2004.

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