Service business development : strategies for value creation in manufacturing firms / Thomas Fischer, Heiko Gebauer and Elgar Fleisch
New York : Cambridge University Press, 2012Description: xx, 298 pages ; 24 cmContent type:- text
- unmediated
- volume
- 9781107022454
- 9781107652071
- 658.4012 .F529 2012
- HD9720.5 .F567 2012
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Print Materials | Main Library General Circulation | 658.4012 .F529 2012 (Browse shelf(Opens below)) | Available | 0119471 |
Includes bibliographical references and index.
"This book provides academics and business professionals with a through overview of the strategies available for value creation through service business development. It features case studies and covers a wide range of topics, including emerging issues such as service business in small and medium-sized companies, business innovation through services and the impact of rapidly growing Asian markets." - Provided by publisher.
Adult
Text in English
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