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Fischer, Thomas, 1959-

Service business development : strategies for value creation in manufacturing firms / Thomas Fischer, Heiko Gebauer and Elgar Fleisch - xx, 298 pages ; 24 cm

Includes bibliographical references and index.

"This book provides academics and business professionals with a through overview of the strategies available for value creation through service business development. It features case studies and covers a wide range of topics, including emerging issues such as service business in small and medium-sized companies, business innovation through services and the impact of rapidly growing Asian markets." - Provided by publisher.


Text in English

9781107022454 9781107652071

Manufacturing industries--Management.
Service industries.
Customer services.

HD9720.5 / .F567 2012

658.4012 / .F529 2012