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Brand driven: the route to integrated branding through great leadership / F. Joseph LePla, Susan V. Davis, and Lynn M. Parker. by Publisher: UK: Kogan Page., 2003
Availability: Items available for loan: Graduate School Library (1)Call number: 658.827.L597 2003.

The business of brands / Jon Miller and David Muir. by Publisher: New York : John Wiley, [2004]Copyright date: copyright 2004
Availability: Items available for loan: Graduate School Library (1)Call number: 658.827.M648 2004.

Global brand management : a guide to developing, building and managing an international brand / Laurence Minsky and Ilan Geva. by Publisher: London, United Kingdom : Kogan Page, ©2020
Availability: Items available for loan: Graduate School Library (1)Call number: 658.049 .M666 2020.

The new strategic brand management : advanced insights and strategic thinking / Jean-Noel Kapferer by
Edition: 5th ed.
Publisher: London : Kogan Page, 2012
Availability: Not available: Graduate School Library: In transit (1).

Strategic brand management : building, measuring and managing brands / John Dixon. by Series: Knowledge seriesCopyright date: Forest Hills, NY, USA : Willford Press, c2019
Availability: Items available for loan: Graduate School Library (1)Call number: 658.5 .St898 2019.

Why Johnny can't brand : rediscovering the lost art of the big idea / Bill Schley and Carl Nichols, JR. by Publisher: New York : Portfolio, 2005
Availability: Items available for loan: Graduate School Library (1)Call number: 658.827/Sch344 2005.

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