The new strategic brand management : advanced insights and strategic thinking / Jean-Noel Kapferer
Publisher: London : Kogan Page, 2012Edition: 5th edDescription: xiii, 492p. : .ill. ; 25cmContent type:- text
- unmediated
- volume
- 9780749465155
- 658.8343 .K17
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| Print Materials | Graduate School Library Master in Business Administration | 658.8343 .K17 2012 (Browse shelf(Opens below)) | In transit from Main Library to Graduate School Library since 01/06/2020 | 0112366 |
Includes bibliographical references and index.
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