Why Johnny can't brand : rediscovering the lost art of the big idea / Bill Schley and Carl Nichols, JR.

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Publisher: New York : Portfolio, 2005Description: xvii, 222 pages ; 22 cmContent type:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Print Materials	Graduate School Library Master in Business Administration	658.827/Sch344 2005 (Browse shelf(Opens below))	Available		0094609

Includes index.

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