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Brand driven: the route to integrated branding through great leadership / F. Joseph LePla, Susan V. Davis, and Lynn M. Parker.

By: LePla, F JosephContributor(s): Davis, Susan V | Parker, Lynn MPublisher: UK: Kogan Page., 2003Description: xvi,334p.: illustrations; 24cmContent type: text Media type: unmediated Carrier type: volumeISBN: 0-7494-3797-9Subject(s): Brand name products -- Management | Leadership | GENERAL MANAGEMENTDDC classification: 658.827
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Item type Current library Call number Status Date due Barcode
Print Materials Graduate School Library
Master in Business Administration
658.827.L597 2003 (Browse shelf(Opens below)) Available 0088420

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