Image from Google Jackets
Brand driven: the route to integrated branding through great leadership / F. Joseph LePla, Susan V. Davis, and Lynn M. Parker.Publisher: UK: Kogan Page., 2003Description: xvi,334p.: illustrations; 24cmContent type: text Media type: unmediated Carrier type: volumeISBN: 0-7494-3797-9Subject(s): Brand name products -- Management | Leadership | GENERAL MANAGEMENTDDC classification: 658.827
|Item type||Current library||Call number||Status||Date due||Barcode|
|Print Materials||Graduate School Library Master in Business Administration||658.827.L597 2003 (Browse shelf(Opens below))||Available||0088420|
There are no comments on this title.