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Brand driven: the route to integrated branding through great leadership / F. Joseph LePla, Susan V. Davis, and Lynn M. Parker.

By: Contributor(s): Publisher: UK: Kogan Page., 2003Description: xvi,334p.: illustrations; 24cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0-7494-3797-9
Subject(s): DDC classification:
  • 658.827 .L597
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Holdings
Item type Current library Call number Status Date due Barcode
Print Materials Graduate School Library Master in Business Administration 658.827.L597 2003 (Browse shelf(Opens below)) Available 0088420

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