Brand driven: the route to integrated branding through great leadership / F. Joseph LePla, Susan V. Davis, and Lynn M. Parker.
Publisher: UK: Kogan Page., 2003Description: xvi,334p.: illustrations; 24cmContent type: text Media type: unmediated Carrier type: volumeISBN: 0-7494-3797-9Subject(s): Brand name products -- Management | Leadership | GENERAL MANAGEMENTDDC classification: 658.827| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Print Materials | Graduate School Library Master in Business Administration | 658.827.L597 2003 (Browse shelf(Opens below)) | Available | 0088420 |
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