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The new strategic brand management : advanced insights and strategic thinking / Jean-Noel Kapferer by
Edition: 5th ed.
Publisher: London : Kogan Page, 2012
Availability: Not available: Graduate School Library: In transit (1).

The Soul of the corporation : how to manage the identity of your company / Hamid Bouchikhi and John R. Kimberly. by Publisher: NJ : Wharton School publishing, [2008]Copyright date: copyright 2008
Availability: Items available for loan: Main Library (1)Call number: 659.2/B754 2008.

Strategic brand management : measuring and managing brand equity / Uttam Kumar Singh and Ravi Jyee by Publisher: New Delhi, IN : Jnanada Prakashan, 2010
Availability: Items available for loan: Main Library (1)Call number: 658.827 .Si617 2010.

Strategic brand management : building, measuring and managing brands / John Dixon. by Series: Knowledge seriesCopyright date: Forest Hills, NY, USA : Willford Press, c2019
Availability: Items available for loan: Graduate School Library (1)Call number: 658.5 .St898 2019.

Why Johnny can't brand : rediscovering the lost art of the big idea / Bill Schley and Carl Nichols, JR. by Publisher: New York : Portfolio, 2005
Availability: Items available for loan: Graduate School Library (1)Call number: 658.827/Sch344 2005.

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