Strategic brand management : measuring and managing brand equity / Uttam Kumar Singh and Ravi Jyee
Publisher: New Delhi, IN : Jnanada Prakashan, 2010Description: 353 pages : illustrations ; 22 cmContent type:- text
- unmediated
- volume
- 9788171394111
- 658.827 .Si617
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Print Materials | Main Library General Circulation | 658.827 .Si617 2010 (Browse shelf(Opens below)) | Available | 0110293 |
Includes bibliographical references and index.
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