Kellogg on branding : the marketing faculty of the Kellogg School of Management / edited by Alice M. Tybout and Tim Calkins ; foreword by Philip Kotler.

Contributor(s):

Hoboken, N.J. : Wiley, c2005Hoboken, N.J. : Wiley, c2005Description: xvii, 334 p. : ill. ; 24 cmISBN:

Subject(s):

DDC classification:

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Print Materials	Main Library General Circulation	658.27/K29 2005 (Browse shelf(Opens below))	Available		0095246

Includes bibliographical references and index.

There are no comments on this title.

to post a comment.