Why Johnny can't brand :
Schley, Bill.
Why Johnny can't brand : rediscovering the lost art of the big idea / Bill Schley and Carl Nichols, JR. - xvii, 222 pages ; 22 cm.
Includes index.
1591841127
Brand name products.
Brand name products--Marketing.
Brand name products--Management.
658.827 / Sch344 2005
Why Johnny can't brand : rediscovering the lost art of the big idea / Bill Schley and Carl Nichols, JR. - xvii, 222 pages ; 22 cm.
Includes index.
1591841127
Brand name products.
Brand name products--Marketing.
Brand name products--Management.
658.827 / Sch344 2005