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A preface to marketing management / J. Paul Peter, University of Wisconsin-Madison, James H. Donnelly Jr., Gatton College of Business and Economics University of Kentucky. by
Edition: Fourteenth edition.
Publisher: New York : McGraw Hill Education, [2015]Copyright date: copyright 2015
Availability: Items available for loan: Main Library (1)Call number: 658.8 .P478 2015.

Corporate communication : a marketing viewpoint / Klement Podnar. by Publisher: London : Routledge, is an imprint of the Taylor and Francis Group, 2015
Availability: Items available for loan: Graduate School Library (1)Call number: 658.45 .P742 2015.

Marketing management / Dawn Iacobucci. by Publisher: Pasig City, Philippines : Cengage Learning Asia Pte Limited, 2014
Availability: Items available for loan: Main Library (1)Call number: 658.8 .Ia11 2014.

Marketing management;an Asian perspective / Kotler, ...et. al., Philip by
Edition: 5th ed.
Language: English Publisher: Singapore : Prentice-Hall, [2009]Copyright date: copyright 2009
Availability: Items available for loan: Main Library (1)Call number: 658.802 /M345 2009.

Managing customers as investments: The strategic value of customers in the long run / Sunil GTupta and Donald R. Lehmann. by Publisher: NJ : Wharton school pub, [2005]Copyright date: copyright 2005
Availability: Items available for loan: Main Library (2)Call number: 658.812/G977 2005, ...

Strategic market management / David A. Aaker. by
Edition: 7th ed.
Publisher: NJ : John Wiley and sons, [2005]Copyright date: copyright 2005
Availability: Items available for loan: Main Library (1)Call number: 658.8/Aa111 2005.

Business marketing management: a strategic view of industrial and organizational markets / Michael D. Hutt and Thomas W. Speh. by
Edition: 8th ed.
Publisher: Thomson Learning/South-Western Publ., 2004
Availability: Items available for loan: Main Library (1)Call number: 658.8/H982 2004.

Marketing management / Russell S. Winer. by
Edition: 2nd ed.
Publisher: N.J.: Pearson/Prentice-Hall, 2004
Availability: Items available for loan: Main Library (1)Call number: 658.8/W767 2004.

Strategies for hypergrowth / Roger Catwright. by UK : Capstone, c2002UK : Capstone, c2002
Availability: Items available for loan: Main Library (1)Call number: 658.82/C369 2002.

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