A preface to marketing management / J. Paul Peter, University of Wisconsin-Madison, James H. Donnelly Jr., Gatton College of Business and Economics University of Kentucky.

By:

Peter, J. Paul

Contributor(s):

Donnelly, James H., Jr

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781259251641

Subject(s):

Marketing management

DDC classification:

658.8 .P478

Summary: "The fourteenth edition serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts." - Source: Amazon.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Reserved Books	Main Library General Circulation	658.8 .P478 2015 (Browse shelf(Opens below))	Available		0114028

Includes index

"The fourteenth edition serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts." - Source: Amazon.