Corporate communication : a marketing viewpoint / Klement Podnar.

By:

Podnar, Klement [author.]

Publisher: London : Routledge, is an imprint of the Taylor and Francis Group, 2015Description: vii, 225 pages, 3 unnumbered pages of plates ; 23 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781138804722
9781138804708
9781315752785 (ebk)

Uniform titles:

[Korporativno komuniciranje. English]

Subject(s):

DDC classification:

658.45 .P742

Summary: "This textbook provides a complete, holistic overview of the many ways communication can add value to an organization. Step by step, this text introduces the main concepts of the field, including discipline and function frameworks, corporate identity, corporate and employer branding, corporate social responsibility, stakeholder management, storytelling, corporate associations, identification, commitment and acceptability." -- Provided by publisher.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Print Materials	Graduate School Library Master in Business Administration	658.45 .P742 2015 (Browse shelf(Opens below))	Available		0115300

Includes indexes.

"This textbook provides a complete, holistic overview of the many ways communication can add value to an organization. Step by step, this text introduces the main concepts of the field, including discipline and function frameworks, corporate identity, corporate and employer branding, corporate social responsibility, stakeholder management, storytelling, corporate associations, identification, commitment and acceptability." -- Provided by publisher.