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Service management and marketing : managing the service profit logic / Christian Gronroos.

By: Publisher: West Sussex, United Kingdom : John Wiley & Sons, c2015Copyright date: copyright 2015Edition: Wiley Custom edition 4EDescription: ix, 522 pages ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781118921449
Subject(s): DDC classification:
  • 658.8 .G876 2015
LOC classification:
  • HD9980.5  .G776 2015
Summary: "The book is about the service perspective in business, that is, how to adopt service logic in management, regardless of whether the core of the offering is a service or a physical product. It is a how-to-think rather than a how-to-do book. Therefore, it is not a traditional textbook with all usual chapters. It is intended to help readers - students and practitioners alike - to realize the importance of service in today's competitive environment, and to see the opportunities for creating and maintaining a sustainable competitive advantage in any kind of market. The term service management is used for this new attitude to management and the new theories and models that go with it. This is what this book is all about." --Preface
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Holdings
Item type Current library Call number Status Date due Barcode
Print Materials Main Library General Circulation 658.8 .G876 2015 (Browse shelf(Opens below)) Available 0121227

Includes index

"The book is about the service perspective in business, that is, how to adopt service logic in management, regardless of whether the core of the offering is a service or a physical product. It is a how-to-think rather than a how-to-do book. Therefore, it is not a traditional textbook with all usual chapters. It is intended to help readers - students and practitioners alike - to realize the importance of service in today's competitive environment, and to see the opportunities for creating and maintaining a sustainable competitive advantage in any kind of market. The term service management is used for this new attitude to management and the new theories and models that go with it. This is what this book is all about." --Preface

Adult

Text in English

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