Service management and marketing : managing the service profit logic / Christian Gronroos.
Publisher: West Sussex, United Kingdom : John Wiley & Sons, c2015Copyright date: copyright 2015Edition: Wiley Custom edition 4EDescription: ix, 522 pages ; 24 cmContent type:- text
- unmediated
- volume
- 9781118921449
- 658.8 .G876 2015
- HD9980.5 .G776 2015
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Print Materials | Main Library General Circulation | 658.8 .G876 2015 (Browse shelf(Opens below)) | Available | 0121227 |
Includes index
"The book is about the service perspective in business, that is, how to adopt service logic in management, regardless of whether the core of the offering is a service or a physical product. It is a how-to-think rather than a how-to-do book. Therefore, it is not a traditional textbook with all usual chapters. It is intended to help readers - students and practitioners alike - to realize the importance of service in today's competitive environment, and to see the opportunities for creating and maintaining a sustainable competitive advantage in any kind of market. The term service management is used for this new attitude to management and the new theories and models that go with it. This is what this book is all about." --Preface
Adult
Text in English
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