MARC details
000 -LEADER |
fixed length control field |
01714nam a22003137a 4500 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
PILC |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20180906194416.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
180906b xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781118921449 |
Qualifying information |
(pbk.) |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Language of cataloging |
eng |
Transcribing agency |
JRU Library |
Description conventions |
rda |
050 ## - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HD9980.5 |
Item number |
.G776 2015 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
Item number |
.G876 2015 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Gronroos, Christian, |
Dates associated with a name |
1947- |
Relator term |
author. |
9 (RLIN) |
131674 |
245 ## - TITLE STATEMENT |
Title |
Service management and marketing : |
Remainder of title |
managing the service profit logic / |
Statement of responsibility, etc. |
Christian Gronroos. |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Place of production, publication, distribution, manufacture |
West Sussex, United Kingdom : |
Name of producer, publisher, distributor, manufacturer |
John Wiley & Sons, |
Date of production, publication, distribution, manufacture, or copyright notice |
c2015. |
|
Date of production, publication, distribution, manufacture, or copyright notice |
copyright 2015. |
250 ## - EDITION STATEMENT |
Edition statement |
Wiley Custom edition 4E |
300 ## - PHYSICAL DESCRIPTION |
Extent |
ix, 522 pages ; |
Dimensions |
24 cm |
336 ## - CONTENT TYPE |
Content type term |
text |
337 ## - MEDIA TYPE |
Media type term |
unmediated |
338 ## - CARRIER TYPE |
Carrier type term |
volume |
500 ## - GENERAL NOTE |
General note |
Includes index |
520 ## - SUMMARY, ETC. |
Summary, etc. |
"The book is about the service perspective in business, that is, how to adopt service logic in management, regardless of whether the core of the offering is a service or a physical product. It is a how-to-think rather than a how-to-do book. Therefore, it is not a traditional textbook with all usual chapters. It is intended to help readers - students and practitioners alike - to realize the importance of service in today's competitive environment, and to see the opportunities for creating and maintaining a sustainable competitive advantage in any kind of market. The term service management is used for this new attitude to management and the new theories and models that go with it. This is what this book is all about." --Preface |
521 ## - TARGET AUDIENCE NOTE |
Target audience note |
Adult |
546 ## - LANGUAGE NOTE |
Language note |
Text in English |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
9 (RLIN) |
79109 |
Topical term or geographic name as entry element |
Service industries |
General subdivision |
Marketing. |
|
9 (RLIN) |
61442 |
Topical term or geographic name as entry element |
Customer services. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Dewey Decimal Classification |
Koha item type |
Print Materials |