Service management and marketing : (Record no. 190295)

MARC details
000 -LEADER
fixed length control field 01714nam a22003137a 4500
003 - CONTROL NUMBER IDENTIFIER
control field PILC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180906194416.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180906b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781118921449
Qualifying information (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency JRU Library
Description conventions rda
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD9980.5
Item number .G776 2015
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number .G876 2015
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Gronroos, Christian,
Dates associated with a name 1947-
Relator term author.
9 (RLIN) 131674
245 ## - TITLE STATEMENT
Title Service management and marketing :
Remainder of title managing the service profit logic /
Statement of responsibility, etc. Christian Gronroos.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture West Sussex, United Kingdom :
Name of producer, publisher, distributor, manufacturer John Wiley & Sons,
Date of production, publication, distribution, manufacture, or copyright notice c2015.
Date of production, publication, distribution, manufacture, or copyright notice copyright 2015.
250 ## - EDITION STATEMENT
Edition statement Wiley Custom edition 4E
300 ## - PHYSICAL DESCRIPTION
Extent ix, 522 pages ;
Dimensions 24 cm
336 ## - CONTENT TYPE
Content type term text
337 ## - MEDIA TYPE
Media type term unmediated
338 ## - CARRIER TYPE
Carrier type term volume
500 ## - GENERAL NOTE
General note Includes index
520 ## - SUMMARY, ETC.
Summary, etc. "The book is about the service perspective in business, that is, how to adopt service logic in management, regardless of whether the core of the offering is a service or a physical product. It is a how-to-think rather than a how-to-do book. Therefore, it is not a traditional textbook with all usual chapters. It is intended to help readers - students and practitioners alike - to realize the importance of service in today's competitive environment, and to see the opportunities for creating and maintaining a sustainable competitive advantage in any kind of market. The term service management is used for this new attitude to management and the new theories and models that go with it. This is what this book is all about." --Preface
521 ## - TARGET AUDIENCE NOTE
Target audience note Adult
546 ## - LANGUAGE NOTE
Language note Text in English
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN) 79109
Topical term or geographic name as entry element Service industries
General subdivision Marketing.
9 (RLIN) 61442
Topical term or geographic name as entry element Customer services.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Print Materials
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
  Dewey Decimal Classification     Main Library Main Library General Circulation 08/13/2018 Donated-MaxCor   658.8 .G876 2015 0121227 09/06/2018 09/06/2018 Print Materials