Advertising age : the principles of advertising and marketing communication at work / Esther Thorson, University of Missouri, Margaret Duffy, University of Missouri
Publisher: Australia : South-Western, Cengage Learning, 2012Edition: International editionDescription: xvi, 176 pages : illustrations (black and white) ; 238 cmContent type:- text
- unmediated
- volume
- 9781111970468
- 1111970467
- 659.1 .T522
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Print Materials | Main Library General Circulation | 659.1 .T522 2012 (Browse shelf(Opens below)) | Available | 0113830 |
"The emphasis of this textbook for introductory courses is on applying research and theory to practice. Examples and outside references make the book accessible and easy to understand while rigorous in its investigation of communication practices." -- [From publisher description.]
Text in English.
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