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Advertising age : the principles of advertising and marketing communication at work / Esther Thorson, University of Missouri, Margaret Duffy, University of Missouri

By: Contributor(s): Publisher: Australia : South-Western, Cengage Learning, 2012Edition: International editionDescription: xvi, 176 pages : illustrations (black and white) ; 238 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781111970468
  • 1111970467
Subject(s): DDC classification:
  • 659.1 .T522
Summary: "The emphasis of this textbook for introductory courses is on applying research and theory to practice. Examples and outside references make the book accessible and easy to understand while rigorous in its investigation of communication practices." -- [From publisher description.]
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Item type Current library Call number Status Date due Barcode
Print Materials Main Library General Circulation 659.1 .T522 2012 (Browse shelf(Opens below)) Available 0113830

"The emphasis of this textbook for introductory courses is on applying research and theory to practice. Examples and outside references make the book accessible and easy to understand while rigorous in its investigation of communication practices." -- [From publisher description.]

Text in English.

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