Advertising age : the principles of advertising and marketing communication at work / (Record no. 179236)
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000 -LEADER | |
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fixed length control field | 01351nam a22003137i 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | JRU |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20161023093512.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 141203t2012 xxu||||| |||| 00| 0 eng d |
011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] | |
LC control number | 179236 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781111970468 |
International Standard Book Number | 1111970467 |
040 ## - CATALOGING SOURCE | |
Description conventions | rda |
Transcribing agency | |
Language of cataloging | eng |
Description conventions | rda |
Language of cataloging | eng |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659.1 |
Item number | .T522 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Thorson, Esther |
9 (RLIN) | 114881 |
245 ## - TITLE STATEMENT | |
Title | Advertising age : the principles of advertising and marketing communication at work / |
Statement of responsibility, etc. | Esther Thorson, University of Missouri, Margaret Duffy, University of Missouri |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
Place of production, publication, distribution, manufacture | Australia : |
Name of producer, publisher, distributor, manufacturer | South-Western, Cengage Learning, |
Date of production, publication, distribution, manufacture, or copyright notice | 2012. |
250 ## - EDITION STATEMENT | |
Edition statement | International edition. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xvi, 176 pages : |
Other physical details | illustrations (black and white) ; |
Dimensions | 238 cm |
336 ## - CONTENT TYPE | |
Content type term | text |
337 ## - MEDIA TYPE | |
Media type term | unmediated |
338 ## - CARRIER TYPE | |
Carrier type term | volume |
520 ## - SUMMARY, ETC. | |
Summary, etc. | "The emphasis of this textbook for introductory courses is on applying research and theory to practice. Examples and outside references make the book accessible and easy to understand while rigorous in its investigation of communication practices." -- [From publisher description.] |
521 ## - TARGET AUDIENCE NOTE | |
Target audience note | |
546 ## - LANGUAGE NOTE | |
Language note | Text in English. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Advertising |
Geographic subdivision | United States |
9 (RLIN) | 78991 |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Duffy, Margaret |
9 (RLIN) | 114882 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Print Materials |
Classification part | 659.1 |
Item part | .T522 |
Call number prefix | G |
Call number suffix | 2012 |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Use restrictions | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Shelving control number | Total Checkouts | Total Renewals | Total Holds | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
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Dewey Decimal Classification | Main Library | Main Library | General Circulation | 10/22/2014 | Purchased-Forefront | 2066.00 | 659.1 .T522 2012 | 0113830 | 12/03/2014 | 0.00 | 12/03/2014 | Print Materials |