Advertising age : the principles of advertising and marketing communication at work / (Record no. 179236)

MARC details
000 -LEADER
fixed length control field 01351nam a22003137i 4500
003 - CONTROL NUMBER IDENTIFIER
control field JRU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20161023093512.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 141203t2012 xxu||||| |||| 00| 0 eng d
011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE]
LC control number 179236
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781111970468
International Standard Book Number 1111970467
040 ## - CATALOGING SOURCE
Description conventions rda
Transcribing agency
Language of cataloging eng
Description conventions rda
Language of cataloging eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number .T522
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Thorson, Esther
9 (RLIN) 114881
245 ## - TITLE STATEMENT
Title Advertising age : the principles of advertising and marketing communication at work /
Statement of responsibility, etc. Esther Thorson, University of Missouri, Margaret Duffy, University of Missouri
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Australia :
Name of producer, publisher, distributor, manufacturer South-Western, Cengage Learning,
Date of production, publication, distribution, manufacture, or copyright notice 2012.
250 ## - EDITION STATEMENT
Edition statement International edition.
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 176 pages :
Other physical details illustrations (black and white) ;
Dimensions 238 cm
336 ## - CONTENT TYPE
Content type term text
337 ## - MEDIA TYPE
Media type term unmediated
338 ## - CARRIER TYPE
Carrier type term volume
520 ## - SUMMARY, ETC.
Summary, etc. "The emphasis of this textbook for introductory courses is on applying research and theory to practice. Examples and outside references make the book accessible and easy to understand while rigorous in its investigation of communication practices." -- [From publisher description.]
521 ## - TARGET AUDIENCE NOTE
Target audience note
546 ## - LANGUAGE NOTE
Language note Text in English.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
Geographic subdivision United States
9 (RLIN) 78991
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Duffy, Margaret
9 (RLIN) 114882
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Print Materials
Classification part 659.1
Item part .T522
Call number prefix G
Call number suffix 2012
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Use restrictions Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Shelving control number Total Checkouts Total Renewals Total Holds Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
  Dewey Decimal Classification       Main Library Main Library General Circulation 10/22/2014 Purchased-Forefront 2066.00         659.1 .T522 2012 0113830 12/03/2014 0.00 12/03/2014 Print Materials