Advertising age : the principles of advertising and marketing communication at work /
Thorson, Esther
Advertising age : the principles of advertising and marketing communication at work / Esther Thorson, University of Missouri, Margaret Duffy, University of Missouri - International edition. - xvi, 176 pages : illustrations (black and white) ; 238 cm
"The emphasis of this textbook for introductory courses is on applying research and theory to practice. Examples and outside references make the book accessible and easy to understand while rigorous in its investigation of communication practices." -- [From publisher description.]
Text in English.
9781111970468 1111970467
Advertising--United States
659.1 / .T522
Advertising age : the principles of advertising and marketing communication at work / Esther Thorson, University of Missouri, Margaret Duffy, University of Missouri - International edition. - xvi, 176 pages : illustrations (black and white) ; 238 cm
"The emphasis of this textbook for introductory courses is on applying research and theory to practice. Examples and outside references make the book accessible and easy to understand while rigorous in its investigation of communication practices." -- [From publisher description.]
Text in English.
9781111970468 1111970467
Advertising--United States
659.1 / .T522