Kellogg on branding : the marketing faculty of the Kellogg School of Management / edited by Alice M. Tybout and Tim Calkins ; foreword by Philip Kotler.
Hoboken, N.J. : Wiley, c2005Hoboken, N.J. : Wiley, c2005Description: xvii, 334 p. : ill. ; 24 cmISBN:- 0471690163 cloth
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Print Materials | Main Library General Circulation | 658.27/K29 2005 (Browse shelf(Opens below)) | Available | 0095246 |
Includes bibliographical references and index.
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