Marketing management / Dawn Iacobucci.
Publisher: Pasig City, Philippines : Cengage Learning Asia Pte Limited, 2014Description: xi, 243 pages, 43 unumbered pages of plates : illustrations [black and white] ; 25 cmContent type:- text
- unmediated
- volume
- 9789814416351
- 658.8 .Ia11
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Print Materials | Main Library General Circulation | 658.8 .Ia11 2014 (Browse shelf(Opens below)) | Available | 0113962 |
Includes index.
"Provides the material that first-year MBA students need to gain a mastery of core concepts in marketing management. This book includes issues that can be organized around an easy-to-remember framework of 5Cs, STP, and 4Ps." -- From WorldCat Database.
Text in English.
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