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Marketing management / Dawn Iacobucci.

By: Publisher: Pasig City, Philippines : Cengage Learning Asia Pte Limited, 2014Description: xi, 243 pages, 43 unumbered pages of plates : illustrations [black and white] ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9789814416351
Subject(s): DDC classification:
  • 658.8 .Ia11
Summary: "Provides the material that first-year MBA students need to gain a mastery of core concepts in marketing management. This book includes issues that can be organized around an easy-to-remember framework of 5Cs, STP, and 4Ps." -- From WorldCat Database.
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Holdings
Item type Current library Call number Status Date due Barcode
Print Materials Main Library General Circulation 658.8 .Ia11 2014 (Browse shelf(Opens below)) Available 0113962

Includes index.

"Provides the material that first-year MBA students need to gain a mastery of core concepts in marketing management. This book includes issues that can be organized around an easy-to-remember framework of 5Cs, STP, and 4Ps." -- From WorldCat Database.

Text in English.

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