Marketing management / (Record no. 179432)
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000 -LEADER | |
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fixed length control field | 01171nam a22002897i 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | JRU |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20161023093516.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 150114t2014 xxu||||| |||| 00| 0 eng d |
011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] | |
LC control number | 179432 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9789814416351 |
040 ## - CATALOGING SOURCE | |
Description conventions | rda |
Transcribing agency | |
Language of cataloging | eng |
Description conventions | rda |
Language of cataloging | eng |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Item number | .Ia11 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Iacobucci, Dawn, |
Relator term | author. |
9 (RLIN) | 115178 |
245 ## - TITLE STATEMENT | |
Title | Marketing management / |
Statement of responsibility, etc. | Dawn Iacobucci. |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
Place of production, publication, distribution, manufacture | Pasig City, Philippines : |
Name of producer, publisher, distributor, manufacturer | Cengage Learning Asia Pte Limited, |
Date of production, publication, distribution, manufacture, or copyright notice | 2014. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xi, 243 pages, 43 unumbered pages of plates : |
Other physical details | illustrations [black and white] ; |
Dimensions | 25 cm |
336 ## - CONTENT TYPE | |
Content type term | text |
337 ## - MEDIA TYPE | |
Media type term | unmediated |
338 ## - CARRIER TYPE | |
Carrier type term | volume |
500 ## - GENERAL NOTE | |
General note | Includes index. |
520 ## - SUMMARY, ETC. | |
Summary, etc. | "Provides the material that first-year MBA students need to gain a mastery of core concepts in marketing management. This book includes issues that can be organized around an easy-to-remember framework of 5Cs, STP, and 4Ps." -- From WorldCat Database. |
521 ## - TARGET AUDIENCE NOTE | |
Target audience note | |
546 ## - LANGUAGE NOTE | |
Language note | Text in English. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing management |
9 (RLIN) | 35108 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Print Materials |
Classification part | 658.8 |
Item part | .Ia11 |
Call number prefix | G |
Call number suffix | [2014] |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Use restrictions | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Shelving control number | Total Checkouts | Total Renewals | Total Holds | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type |
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Dewey Decimal Classification | Main Library | Main Library | General Circulation | 11/10/2014 | Purchased-C&E | 358.00 | 1 | 1 | 658.8 .Ia11 2014 | 0113962 | 08/04/2018 | 08/02/2018 | 0.00 | 01/14/2015 | Print Materials |