Marketing management / (Record no. 179432)

MARC details
000 -LEADER
fixed length control field 01171nam a22002897i 4500
003 - CONTROL NUMBER IDENTIFIER
control field JRU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20161023093516.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150114t2014 xxu||||| |||| 00| 0 eng d
011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE]
LC control number 179432
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789814416351
040 ## - CATALOGING SOURCE
Description conventions rda
Transcribing agency
Language of cataloging eng
Description conventions rda
Language of cataloging eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number .Ia11
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Iacobucci, Dawn,
Relator term author.
9 (RLIN) 115178
245 ## - TITLE STATEMENT
Title Marketing management /
Statement of responsibility, etc. Dawn Iacobucci.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Pasig City, Philippines :
Name of producer, publisher, distributor, manufacturer Cengage Learning Asia Pte Limited,
Date of production, publication, distribution, manufacture, or copyright notice 2014.
300 ## - PHYSICAL DESCRIPTION
Extent xi, 243 pages, 43 unumbered pages of plates :
Other physical details illustrations [black and white] ;
Dimensions 25 cm
336 ## - CONTENT TYPE
Content type term text
337 ## - MEDIA TYPE
Media type term unmediated
338 ## - CARRIER TYPE
Carrier type term volume
500 ## - GENERAL NOTE
General note Includes index.
520 ## - SUMMARY, ETC.
Summary, etc. "Provides the material that first-year MBA students need to gain a mastery of core concepts in marketing management. This book includes issues that can be organized around an easy-to-remember framework of 5Cs, STP, and 4Ps." -- From WorldCat Database.
521 ## - TARGET AUDIENCE NOTE
Target audience note
546 ## - LANGUAGE NOTE
Language note Text in English.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing management
9 (RLIN) 35108
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Print Materials
Classification part 658.8
Item part .Ia11
Call number prefix G
Call number suffix [2014]
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Use restrictions Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Shelving control number Total Checkouts Total Renewals Total Holds Full call number Barcode Date last seen Date last checked out Cost, replacement price Price effective from Koha item type
  Dewey Decimal Classification       Main Library Main Library General Circulation 11/10/2014 Purchased-C&E 358.00   1 1   658.8 .Ia11 2014 0113962 08/04/2018 08/02/2018 0.00 01/14/2015 Print Materials