Marketing management /
Iacobucci, Dawn,
Marketing management / Dawn Iacobucci. - xi, 243 pages, 43 unumbered pages of plates : illustrations [black and white] ; 25 cm
Includes index.
"Provides the material that first-year MBA students need to gain a mastery of core concepts in marketing management. This book includes issues that can be organized around an easy-to-remember framework of 5Cs, STP, and 4Ps." -- From WorldCat Database.
Text in English.
9789814416351
Marketing management
658.8 / .Ia11
Marketing management / Dawn Iacobucci. - xi, 243 pages, 43 unumbered pages of plates : illustrations [black and white] ; 25 cm
Includes index.
"Provides the material that first-year MBA students need to gain a mastery of core concepts in marketing management. This book includes issues that can be organized around an easy-to-remember framework of 5Cs, STP, and 4Ps." -- From WorldCat Database.
Text in English.
9789814416351
Marketing management
658.8 / .Ia11