Strategic management for tourism, hospitality and events / Nigel Evans

By:

Evans, Nigel

Publisher: London : Routledge, an imprint of Taylor and Francis Group, 2014Edition: Second editionDescription: xx, 708 pages ; 26 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9780415837279
9780415837248
9780203771495

Subject(s):

DDC classification:

910.684 .Ev92

Summary: "Strategic management for tourism, hospitality and events is the must-have text for students approaching this subject. It introduces students to fundamental strategic management principles in a tourism, hospitality and events context and brings theory to life by integrating a host of industry-based case studies and examples throughout. This book is written in an accessible and engaging style and structured logically with useful features throughout to aid students' learning and understanding. This book is an essential resource to tourism, hospitality and events students." - Provided by publisher.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Print Materials	Main Library Hotel Restaurant Management	910.684 .Ev92 2014 (Browse shelf(Opens below))	Available		0116303

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Previous	910.45 .D438 2010 Selling cruises /	910.45 .Si617 2012 Cruise tour and travel /	910.68 .M411 2016 Tourism impacts, planning and management /	910.684 .Ev92 2014 Strategic management for tourism, hospitality and events /	910.684 .K19 2012 Fundamentals of planning and developing tourism /	910.684 .T188 2014 Tourism security : strategies for effectively managing travel risk and safety /	914.4212 F653 2004 Fodor's see it London	Next

Includes indexes

"Strategic management for tourism, hospitality and events is the must-have text for students approaching this subject. It introduces students to fundamental strategic management principles in a tourism, hospitality and events context and brings theory to life by integrating a host of industry-based case studies and examples throughout. This book is written in an accessible and engaging style and structured logically with useful features throughout to aid students' learning and understanding. This book is an essential resource to tourism, hospitality and events students." - Provided by publisher.