Strategic management for tourism, hospitality and events /
Evans, Nigel
Strategic management for tourism, hospitality and events / Nigel Evans - Second edition - xx, 708 pages ; 26 cm
Includes indexes
"Strategic management for tourism, hospitality and events is the must-have text for students approaching this subject. It introduces students to fundamental strategic management principles in a tourism, hospitality and events context and brings theory to life by integrating a host of industry-based case studies and examples throughout. This book is written in an accessible and engaging style and structured logically with useful features throughout to aid students' learning and understanding. This book is an essential resource to tourism, hospitality and events students." - Provided by publisher.
Title and location of book Back cover
Text in English
9780415837279 9780415837248 9780203771495
Tourism--Management.
Hospitality industy--Management.
Strategic planning.
910.684 / .Ev92
Strategic management for tourism, hospitality and events / Nigel Evans - Second edition - xx, 708 pages ; 26 cm
Includes indexes
"Strategic management for tourism, hospitality and events is the must-have text for students approaching this subject. It introduces students to fundamental strategic management principles in a tourism, hospitality and events context and brings theory to life by integrating a host of industry-based case studies and examples throughout. This book is written in an accessible and engaging style and structured logically with useful features throughout to aid students' learning and understanding. This book is an essential resource to tourism, hospitality and events students." - Provided by publisher.
Title and location of book Back cover
Text in English
9780415837279 9780415837248 9780203771495
Tourism--Management.
Hospitality industy--Management.
Strategic planning.
910.684 / .Ev92