Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler
Publisher: Massachusetts : McGraw Hill, 2010Edition: 5th, int'l edDescription: xxviii, 708 pages : illustrations ; 24 cmContent type:- text
- unmediated
- volume
- 9780071313308
- 658.8 .Z48
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Print Materials | Main Library General Circulation | 658.8 Z48 2010 (Browse shelf(Opens below)) | Available | 0110411 |
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658.8 .W182 2014 Marketing strategy : a decision-focused approach / | 658.8 .Z48 2013 Services marketing : | 658.8 K848 c1980 Marketing management / | 658.8 Z48 2010 Services marketing : | 658.802 .M135 2013 Marketing and finance : creating shareholder value / | 658.802 .R165 [2013] Marketing management : global perspective Indian context / | 658.802 .Sh556 2013 Advertising, promotion, and other aspects of integrated marketing communications / |
Includes index.
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