Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler

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Publisher: Massachusetts : McGraw Hill, 2010Edition: 5th, int'l edDescription: xxviii, 708 pages : illustrations ; 24 cmContent type:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Print Materials	Main Library General Circulation	658.8 Z48 2010 (Browse shelf(Opens below))	Available		0110411

Includes index.

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