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Services marketing : integrated customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler by
Edition: 6th ed.
Publisher: New York : McGraw Hill, 2013
Availability: Items available for loan: Main Library (1)Call number: 658.8 .Z48 2013.

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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler by
Edition: 5th, int'l ed.
Publisher: Massachusetts : McGraw Hill, 2010
Availability: Items available for loan: Main Library (1)Call number: 658.8 Z48 2010.

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