Services marketing : integrated customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler
Publisher: New York : McGraw Hill, 2013Edition: 6th edDescription: xxvii, 642 pages : illustrations ; 25 cmContent type:- text
- unmediated
- volume
- 9780071086967
- 658.8 .Z48
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| Print Materials | Main Library General Circulation | 658.8 .Z48 2013 (Browse shelf(Opens below)) | Available | 0110882 |
Has index.
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