IMC - the nex generation; five steps for delivering value and measuring returns using marketing communication / Don E. Schultz and Heidi F. Schultz.

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Publisher: MA : McGraw-Hill, c2003.Description: xxiii, 408p.:ill.;23cmContent type:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Print Materials	Main Library General Circulation	658.8/Sch387 2003 (Browse shelf(Opens below))	Available		0085416

Includes index.

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