IMC - the nex generation; five steps for delivering value and measuring returns using marketing communication /
Schultz, Don E.
IMC - the nex generation; five steps for delivering value and measuring returns using marketing communication / Don E. Schultz and Heidi F. Schultz. - xxiii, 408p.:ill.;23cm.
Includes index.
0-07-141662-5
Marketing.
Business communication.
Brand name products.
Customer services.
GENERAL MANAGEMENT
658.8 / Sch387
IMC - the nex generation; five steps for delivering value and measuring returns using marketing communication / Don E. Schultz and Heidi F. Schultz. - xxiii, 408p.:ill.;23cm.
Includes index.
0-07-141662-5
Marketing.
Business communication.
Brand name products.
Customer services.
GENERAL MANAGEMENT
658.8 / Sch387