Strategic brand management : measuring and managing brand equity / Uttam Kumar Singh and Ravi Jyee

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Publisher: New Delhi, IN : Jnanada Prakashan, 2010Description: 353 pages : illustrations ; 22 cmContent type:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Print Materials	Main Library General Circulation	658.827 .Si617 2010 (Browse shelf(Opens below))	Available		0110293

Includes bibliographical references and index.

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