Managing customers as investments: The strategic value of customers in the long run / Sunil GTupta and Donald R. Lehmann.
Publisher: NJ : Wharton school pub, [2005]Copyright date: copyright 2005Description: xvii, 205 pages ; 24 cmContent type:- text
- unmediated
- volume
- 0-13-142895-0
- 658.812 G977
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Print Materials | Main Library Institute of Technology Based Learning | 658.812 G977 2005 (Browse shelf(Opens below)) | Available | 0125584 | ||
Print Materials | Main Library General Circulation | 658.812/G977 2005 (Browse shelf(Opens below)) | Available | 0091777 |
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