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		The business of brands / Jon Miller and David Muir. by Miller, Jon Muir, David Publisher: New York : John Wiley, [2004]Copyright date: copyright 2004 Availability: Items available for loan: Graduate School Library (1)Call number: 658.827.M648 2004. Place hold Add to cart (remove)
		Conquering consumerspace: marketing strategies for a branded world / Michael R. Solomon. by Solomon, Michael R Publisher: N.Y.: AMACOM, 2003 Availability: Items available for loan: Main Library (1)Call number: 658.8/So689 2003. Place hold Add to cart (remove)
		The brand gap / Marty Neumeier. by Neumeier, Marty Publisher: IN: New Riders., [2003]Copyright date: copyright 2003 Availability: Items available for loan: Main Library (1)Call number: 658.827/N493 2003. Place hold Add to cart (remove)
		Designing brand identity: a complete guide to creating, building, and maintaining strong brands / Alina Wheeler. by Wheeler, Alina Publisher: N.J.: John Wiley, [2003]Copyright date: copyright 2003 Availability: Items available for loan: Main Library (1)Call number: 658.827/W562 2003. Place hold Add to cart (remove)
		A genie's wisdom: a fable of how a CEO learned to be a marketing genius / Jack Trout. by Trout, Jack Publisher: N.Y.: John Wiley, 2003 Availability: Items available for loan: Graduate School Library (1)Call number: 658.8/T861 2003. Place hold Add to cart (remove)
		Passion branding / Neill Duffy and Jo Hooper. by Duffy, Neill Hooper, Jo Publisher: NY : Halsted Press, [2003]Copyright date: copyright 2003 Availability: Items available for loan: Main Library (1)Call number: 658.827/D858 2003. Place hold Add to cart (remove)
		IMC using advertising and promotion to build brands / Tom Duncan. by Duncan, Tom Series: McGraw-Hill/Irwin series in marketing Edition: Int'l ed. Publisher: Chicago : Irwin, [2002]Copyright date: copyright 2002 Availability: Items available for loan: Main Library (1)Call number: 658.827/D912 2002. Place hold Add to cart (remove)
		Emotional branding: the new paradigm for connecting brands to people / Marc Gobe. by Gobe, Marc Publisher: Germany: Tessloff Publishing, 2001 Availability: Items available for loan: Main Library (1)Call number: 658.827/G574 2001. Place hold Add to cart (remove)
		Romancing the customer; maximizing brand value through powerful relationship management / Paul Temporal and Martin Trott. by Temporal, Paul Trott, Martin Publisher: N.Y.: John Wiley Availability: Items available for loan: Graduate School Library (1)Call number: 658.827/T288 2001. Place hold Add to cart (remove)
		IMC - the nex generation; five steps for delivering value and measuring returns using marketing communication / Don E. Schultz and Heidi F. Schultz. by Schultz, Don E Schultz, Heidi F Publisher: MA : McGraw-Hill, c2003. Availability: Items available for loan: Main Library (1)Call number: 658.8/Sch387 2003. Place hold Add to cart (remove)