IMC - the nex generation; five steps for delivering value and measuring returns using marketing communication / Don E. Schultz and Heidi F. Schultz.
Publisher: MA : McGraw-Hill, c2003.Description: xxiii, 408p.:ill.;23cmContent type:- text
- unmediated
- volume
- 0-07-141662-5
- 658.8 Sch387
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Print Materials | Main Library General Circulation | 658.8/Sch387 2003 (Browse shelf(Opens below)) | Available | 0085416 |
Includes index.
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