Consumer behaviour / Zubin Sethna, Jim Blythe.
Publisher: Thousand Oaks, CA : SAGE Pub., 2019Edition: 4th editionDescription: xvi, 549 pages : color illustrations ; 24 cmContent type:- text
- unmediated
- volume
- 9781526450012 (pbk. : alk. paper)
- 9781526450005 (hardback : alk. paper)
- 9781526471079 (epub2)
- 9781526471062 (web pdf)
- 658.8342 .Se495 2019 4thed.
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Print Materials | Main Library General Circulation | Non-fiction | 658.8342 .Se495 2019 4thed. (Browse shelf(Opens below)) | Available | 0124034 |
Includes bibliographical references (pages 533-537) and index.
"Informal yet academically rigorous in style, this fun textbook focuses on examples of international consumer behaviour in action, and provides open access online resources to encourage student engagement and understanding. The book strikes a balance between sociological and psychological aspects of consumer behavior and features coverage of social media, digital consumption and up to date marketing practice."--Publisher's website.
Adult 0.00
Text in English
There are no comments on this title.