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Consumer behaviour / Zubin Sethna, Jim Blythe.

By: Contributor(s): Publisher: Thousand Oaks, CA : SAGE Pub., 2019Edition: 4th editionDescription: xvi, 549 pages : color illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781526450012 (pbk. : alk. paper)
  • 9781526450005 (hardback : alk. paper)
  • 9781526471079 (epub2)
  • 9781526471062 (web pdf)
Subject(s): DDC classification:
  • 658.8342 .Se495 2019 4thed.
Summary: "Informal yet academically rigorous in style, this fun textbook focuses on examples of international consumer behaviour in action, and provides open access online resources to encourage student engagement and understanding. The book strikes a balance between sociological and psychological aspects of consumer behavior and features coverage of social media, digital consumption and up to date marketing practice."--Publisher's website.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Print Materials Main Library General Circulation Non-fiction 658.8342 .Se495 2019 4thed. (Browse shelf(Opens below)) Available 0124034

Includes bibliographical references (pages 533-537) and index.

"Informal yet academically rigorous in style, this fun textbook focuses on examples of international consumer behaviour in action, and provides open access online resources to encourage student engagement and understanding. The book strikes a balance between sociological and psychological aspects of consumer behavior and features coverage of social media, digital consumption and up to date marketing practice."--Publisher's website.

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Text in English

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